# Drive to Retail: Increase Visibility with Circuit OOH

A leading fashion brand partnered with Circuit to create an interactive and engaging outdoor advertising experience. With wrapped shuttles running in a popular shopping destination, the brand’s retail location saw an overall visitation lift during the campaign.

Circuit's high impact vehicles offer a unique opportunity to engage with consumers in a meaningful way. More than a billboard, Circuit's advertising solutions offer an exciting way to garner impressions and drive conversions. With a store located in the middle of Circuit's service area, consumers were able to take the branded vehicle directly to the retail location and make their purchases!

### **Objective**

One leading fashion brand partnered with Circuit to gain brand awareness and support retail store traffic in the iconic Hamptons throughout the high summer season.

### **Strategy**

Dominate high traffic points of interest and thoroughfares using Circuit wrapped vehicles to make an impact among a hard to reach, affluent audience. The Hamptons markets have reduced opportunities for OOH media, so Circuit's vehicles stand out and make a lasting impression on consumers.

### **Results**

After studying the impact of the campaign, we found that the brand’s two branded Circuit shuttles garnered a 151% overall visitation lift. Consumers were 2.48x more likely to visit the store location after being exposed to the campaign.

### Media that makes an impact

Circuit's advertising opportunities offer a unique way to connect to the communities you care about. Boost impressions, drive sales, and make a difference in the world. Circuit's vehicles are all-electric, meaning your campaign will be helping the environment while providing an essential service.

If you’re interested in learning more about creative advertising solutions to boost your brand, [reach out to the Circuit team](https://www.ridecircuit.com/blog/increase-visibility-circuit-advertising#launch-s1) today.

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## Circuit Team

**Your Local Electric Shuttle**

Dedicated to improving the sustainability and connectivity of communities one ride at a time.